Positive reinforcement


Why consistent positive ‘reinforcement of a message is so important.

It sounds terrible but its true, we humans have the attention span of a goldfish.

Once a message is out of sight, its out of mind.

The power of an invigorating talk can fade in the matter old days if not hours.

To keep up the effect you need to constantly repeat the message. Recreate the environment.

That’s why anime works, you repeatedly watch a program that keeps rehashing the same message until it becomes a part of you.

That’s why media needs to tirelessly churn out the same message over and over again until becomes common knowledge, a constant fact that people will take action. Especially with things like war, and sustainability.

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Positive reinforcement

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